Our stories
Ideas, data and playbooks on UGC, creators and performance creative.
Why Brands Can’t Afford to Ignore Social Media Trends
Social media trends can appear and vanish within a week. Brands that spot the right ones early and adapt them to their own identity earn organic reac…
Read →Why Testing More Creatives Is the Fastest Way to Improve Campaign Performance
On automated ad platforms, creative is the biggest performance lever. Brands that test more hooks, formats and creators, with a system instead of ran…
Read →The Era of “Bigger Is Better” Is Over. Brands Want Creators With 500 Followers
Brands like Target, American Eagle, SoulCycle and Little Spoon now recruit creators with as few as 500 followers. Platforms reward content that holds…
Read →Why Your Meta Ads Need More Creatives, Not More Budget
When Meta performance drops, the cause is often creative fatigue, not budget. Every ad has a shelf life, so the brands winning today feed the algorit…
Read →Your AI Video Ads Might Be Legal. That Doesn’t Mean They’re a Good Idea.
New York’s AI Transparency in Advertising Act requires brands to disclose AI-generated humans in visual ads. Beyond compliance there is a trust gap: …
Read →TikTok Live: The New Frontier of Creativity and Monetization for Content Creators
TikTok Live has become a real income stream for creators: users watch more than 26 minutes of live streams a day and half of TikTok users have bought…
Read →What Is User Generated Content (UGC) and Why Is It Transforming Digital Marketing?
UGC is content created by real customers or creators instead of brands. It works as social proof, which makes it one of the most effective ways to bu…
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