What Is User Generated Content (UGC) and Why Is It Transforming Digital Marketing?

If you’ve ever stopped to watch a testimonial video on TikTok or an unboxing on Instagram, you’ve already experienced the power of User Generated Content (UGC).

But UGC is much more than eye-catching videos—it’s the most authentic and effective way to connect with audiences who are saturated with traditional advertising.

In this article, you’ll learn:

• What user generated content is

• Why UGC marketing matters

• The real impact of UGC on sales and conversions

• Which leading UGC agencies can help you get started

What Is User Generated Content (UGC)?

User Generated Content (UGC) refers to content created by real customers, users, or independent creators who share their experience with a product or service.

UGC examples include:
✅ Testimonial videos from satisfied customers
✅ Reviews on social media platforms like Instagram, TikTok, and Facebook
✅ Unboxing videos and product demonstrations
✅ Stories and reels with genuine reactions
✅ Written or video opinions posted by users

The main advantage of UGC is its perceived authenticity. People trust recommendations from real users far more than messages from brands themselves.

Why Is UGC Marketing So Powerful?

Here are some proven statistics that show why UGC marketing should be part of your strategy:

• 79% of consumers say UGC strongly influences their purchasing decisions.
  (Source: Stackla, “Consumer Content Report,” 2021)
  
  

• Ads featuring UGC generate 4 times higher click-through rates (CTR) than traditional ads.
  (Source: Social Media Today, 2023)
  
  

• Brands using UGC on product pages can see up to 90% higher conversion rates.
  (Source: Nielsen Norman Group, 2020)
  
  

• 56% of consumers trust UGC more than branded content.
  (Source: Nielsen Global Trust in Advertising Report, 2021)

Why You Should Start Using UGC in Your Marketing Strategy

Adding UGC to your marketing plan delivers clear benefits:

Scalable Authenticity

You can quickly produce dozens of unique pieces of content without sacrificing credibility.

Higher ROAS

UGC campaigns often lower customer acquisition costs and improve return on ad spend.

Platform Alignment

Social platforms like TikTok, Instagram, and Meta reward authentic, organic content formats.

Faster Production

UGC is typically delivered much faster than traditional video spots.

If you want to increase conversions and build customer trust, now is the time to explore user generated content.

Top 5 UGC Agencies in Spain and Mexico

Looking for a professional UGC agency to help you create authentic content?
Here are the best UGC agencies in Spain and Mexico, known for quality, reach, and proven results:

1️⃣ Wizads

The fastest UGC production agency for Spanish and English markets, with a global network of 5,000+ creators. Specializes in performance marketing, high-converting hooks, and delivery in under a week.
👉 wizads.ai

2️⃣ Cosmic

Experts in UGC production targeting Gen Z audiences with fresh, creative videos.
👉 cosmic.tech

3️⃣ Uptofive

A Spanish agency focused on rapid production of vertical content for paid social ads.
👉 uptofive.com

4️⃣ Samy Alliance

An international network with offices in Spain and Mexico. Combines UGC, influencer marketing, and omnichannel campaigns.
👉 samyroad.com

5️⃣ Yumari

Active across Mexico, producing content with local creators for retail, consumer brands, and apps. 👉yumari.mx